YEN is the black sheep in the Gin industry challenging the confines of traditional/corporate branding and flavor (unapologetically) with its playful edge and elements of mystery integrated throughout the immersive YEN experience.

I was tasked by YEN Gin, a new-age Gin brand, as well as an NFT project, to create a unique web experience for them.

They wanted the website to reflect their branding - Luxurious, modern, and clean. Their branding uses a lot of 3D renders, so I made the website animation heavy, with an interactive gin bottle in the hero, and subtle scroll-in animations.