Alioune Badara Fall has built a remarkable career by strategically leveraging his cultural roots to develop a distinctive aesthetic across various industries.

SEETU means mirror, and Ali wanted to encapsulate this in the logo. I noticed his fascination with baroque artwork and decided to frame the mirrored "S" within a baroque style mirror frame, paired with the logotype.
For his portfolio, we wanted to create the feeling of strolling through a gallery, by emphasising the imagery, and adding subtle scroll in animations to guide the user further down the page.