Blue Hamel, otherwise known as Halfofnothing, is an established Creative Director and 3D Designer, having worked for world-renowned brands such as Moncler, Hugo Boss, Adidas, Paco Rabanne, Tesla, just to name a few.

I have worked with Blue for many years, and was happily tasked with creating his new portfolio, aptly named HON World.

I wanted to reflect the out-of-this world style that he creates in his work, giving the website a futuristic, spacey feel. Of course, the website had to include 3D interactions. I wanted the work to be the main focus, and to really pop against the dark backgrounds of the rest of the site.