LOOP Digital wardrobe is an AI-Powered shopping assistant.

With just a logo, and a shade of green as reference, I was tasked to build a brand around this idea of "keeping it in the loop" (circular fashion). Using animated loops or "threads" as the main graphic allowed for bold, eye-catching designs across all platforms. Each pillar "Browse, Share, Care" had it's own colour scheme to differentiate them from the other, with the threads tying them back in. Bold, fun, & playful.