Tiraki Wine was founded by 3 siblings, and their best mate, in the Marlborough region of New Zealand.

We were tasked with creating a brand new website for them to better reflect our identity as an innovative, young, and forward-thinking wine company.

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Tiraki values Whanaungatanga (the value of connection and kinship), and Manaakitanga (the spirit of hospitality, kindness, and generosity). Our concept was that the website serves as a "digital dinner party," to bring people together through wine. Polaroid photos strewn around, someone showing you a video on their phone, food mess, stickers, and other easter eggs across the website reflect this.